Jonathan Glazier Format Consultant

Promotional image for Clarkson’s Farm Season 4 featuring Jeremy Clarkson and main cast members standing in front of Diddly Squat Farm with a countryside backdrop.

reviews

Diddly Squat at Clarksons Farm 4

By JG / 4 June 2025

Clarkson’s Farm Series 4 is more of the same, perhaps slightly muted after the resolution to the farm shop planning […]

Brands Are the New Broadcasters: What WPP Media’s Rebrand Tells Us

By JG / 3 June 2025

Over the last decade, branded entertainment has shifted from a side strategy to a core content pillar. But what’s next?

The UK is now the world leader in non-scripted TV format exports, with one-third of global adaptations in 2024 coming from British formats. It’s a headline that reads like a win. But beneath the surface, the truth is harder to stomach: while the formats are travelling, freelance TV jobs are collapsing. Why UK Formats Still Dominate Globally British hits like MasterChef, Who Wants to Be a Millionaire?, and The Voice remain staples across dozens of territories. Newer formats such as The 1% Club and The Piano have also made international waves. What makes them successful? A mix of solid format structure, emotional clarity, and local adaptability. UK producers build formats that are easy to translate—both linguistically and culturally—without losing their core hook. The Role of ITV Studios and Format IP In 2024, ITV Studios led the export charge, leveraging tried-and-tested IP and launching new versions of The Voice, The Voice Kids, and interactive spin-offs. The strategy? De-risk with known hits, then experiment just enough to catch the attention of global buyers. That same pipeline—backed by government creative sector incentives and co-production grants—means over 50 new unscripted formats are already commissioned for 2025. So if the product is thriving, why is the workforce falling apart? The Collapse of Freelance Jobs in Non-Scripted TV Right now, it’s estimated that 55% of the freelance production crew in non-scripted TV are out of work. That’s not a talent shortage—it’s a job shortage. Talented freelancers with years of experience in unscripted content are being overlooked, under-booked, or simply squeezed out. And it’s not just bad timing or the ebb and flow of production cycles. It’s systemic. Ageism in production is no longer subtle. Many over-50s in TV find themselves excluded from opportunity—not because they’ve lost relevance, but because budgets favour cheaper, junior hires and short-term contracts. Two Realities: Export Boom, Workforce Bust There’s a disconnect. On one hand, UK non-scripted TV is a global success story. On the other, freelance TV professionals—editors, producers, floor managers, APs—are being pushed to the margins of their own industry. How can we celebrate format success while ignoring the growing number of freelancers leaving television altogether? Fixing the Freelance Crisis To sustain the UK’s global lead in TV formats, we must address the freelance employment crisis. That means: • Recognising the long-term value of experienced crew • Funding mid-career retraining and upskilling • Creating policies that support freelance continuity and wellbeing • Ensuring that initiatives like Action for Freelancers deliver more than hashtags The strength of UK formats lies not just in great ideas—but in the teams that execute them, time after time, across every market. Final Word The UK’s role as a global leader in non-scripted television should be celebrated. But unless we rebuild trust and opportunity within the freelance workforce, we’re selling success on borrowed time. The next global hit may be British—but will we still have British crews left to make it?

Freelance Crisis, Freelancers, Opinion

UK TV Formats Are Thriving — But Freelancers in Non-Scripted TV Are Being Left Behind

By JG / 2 June 2025

The UK is now the world leader in non-scripted TV format exports, with one-third of global adaptations in 2024 coming

how to tell stories, OWH Storytelling System, reviews

The Salt Path

By JG / 31 May 2025

Last night I watched The Salt Path, and I haven’t stopped thinking about it since. It’s a story we already

A home kitchen setup with a vacant office chair and a man leaning over a counter, symbolising the struggle and uncertainty of freelance TV jobs.

Freelance Crisis, Freelancers, Opinion

Freelance TV Jobs Are Disappearing. Where Is the Real Action

By JG / 30 May 2025

If you’ve searched for freelance TV jobs lately, you already know what the data shows — they’re vanishing. Projects are

Kiefer Sutherland in action pose promoting Rabbit Hole TV series with yellow digital background

reviews

Rabbit Hole TV Series Review

By JG / 27 May 2025

Rabbit Hole is getting a second lease of life on ITVX. I watched the original on Paramount+ back in 2023,

News

TV vs The Creator Economy: Let the Dog Sniff Why do we watch one more episode? Why do we have to know who wins, who lied, who got the rose? And why does interrupting a dog mid-sniff feel like a violation of nature itself? It’s not just curiosity. It’s biology. Evolution hates open loops. Te Dawkins Loop Richard Dawkins, in The Selfish Gene, argued that humans exist for one reason: To pass on our DNA. Once we’ve done that, nature starts shutting us down. Not out of cruelty — out of efficiency….