Love Island UK v USA

As love Island breaks ratings records in the uk it’s interesting to see the US version struggling. Is Love Island one of the many ideas that just doesn’t translate? And why is that? Certainly the US VO lacks the wit and charm of Ian’s fantastic effort here. Also the US version to me feels more like unscripted drama, or a game show with people really chasing fame at any cost. The UK version actually feels more authentic, yes I did say that! But the inmates actually seem to be searching for relationships while acknowledging the Love Island “experience.”

All this against series 2 of the rebooted Temptation Island producing solid ratings. I was at FOX for the first outing but had left by the time of the UK version. I am fascinated by cultural differences particularly between countries that share language and seemingly so many other touch points. Yet still there are major differences that polarise our cultures. It highlights the fact that cultural differences are random and often hidden. A common language helps us identify and understand. But it also shows just how much care is required when language is also a barrier.

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