News Archives

Announcing my new newsletter — Forever Freelance

By JG / 9 September 2025

Announcing my new newsletter — Forever Freelance Forever Freelance is live Not a book. A newsletter instead. Ghosted. Rejected. Still Freelance. Hi, Remember I said I was writing a book called Forever Freelance? Four chapters in, I realised something: I can’t write a book. My process is a nightmare of edits, re-edits, and self-notes. Add dyslexia to the mix and it became exhausting. So I’ve decided to launch Forever Freelance as a newsletter instead. Practical, immediate, and shaped by what…

Illustration of a man at a market-style table with handmade items, holding a lightbulb sign, promoting a £10 PDF guide titled ‘How I’m Doubling My Income (Without Retiring or Falling for a Get-Rich-Quick Scheme)’ – creative income after 50 concept.

News

Brands Hire Silver Influencers

By JG / 15 June 2025

Discover how to double your income after 50 with this practical £10 PDF guide—no scams, no retirement, just real creative side income.

Collage showing a UK government building, a quiz show set, reality show contestants on a beach, a newsroom, and digital AI graphics, with overlay text reading “TV Formats. DCMS Cuts. AI Disruption.”

A.I., alt.media, News

DCMS UK, TV Format NEWS and Generative AI BFI.

By JG / 14 June 2025

TV FORMATS IN FLUX: ITV QUIZ, THE PAPER, AND VIRGIN ISLAND DEFINE 2025 TRENDS June 13, 2025 In the latest

A bold graphic asks “Why isn’t the UK backing its creator economy?” featuring a smartphone creator, the UK flag, and Dubai’s Burj Khalifa—highlighting the policy gap in supporting the UK creator economy.

Creator Economy 101, News, Opinion

Creators HQ Dubai & Why the UK Isn’t Backing Its UK Creator Economy

By JG / 11 June 2025

The UK creator economy has become one of the most dynamic and fastest-growing segments of the global digital economy. It’s

A smartphone screen displaying a vertical video storyboard of a mini drama with a dramatic comic book-style illustration of a man and woman in a tense embrace. The text on the screen says "VERTICAL VIDEO STORYBOARD" and "DRAMATIC CLIFFHANGER." To the right, red and yellow panels contain the text "mini-drama," "a no brainer for brands?", and "alt.media 10 June 2025." The background is a mix of blue and coral with subtle entertainment-related icons.

Industry, News

Mini Drama – ideal for the new broadcasting brands?

By JG / 10 June 2025

The Rise of Mobile Mini Dramas Mini Dramas seem like an easy sell to the new breed of broadcasting brands?

Silhouetted group around a table Television crew silhouetted– illustrating the TV production downturn in 2025.

alt.media, News, Opinion, Uncategorised

The TV Production Downturn Continues: Freelancers, Formats, and What Comes Next

By JG / 7 June 2025

The TV production downturn is deepening across both the UK and US markets, impacting freelancers, studios, and the future of

Creator Economy 101, News

Brands Are the New Broadcasters: What WPP Media’s Rebrand Tells Us

By JG / 3 June 2025

Over the last decade, branded entertainment has shifted from a side strategy to a core content pillar. But what’s next?

News

TV vs The Creator Economy

By JG / 27 May 2025

TV vs The Creator Economy: Let the Dog Sniff Why do we watch one more episode? Why do we have to know who wins, who lied, who got the rose? And why does interrupting a dog mid-sniff feel like a violation of nature itself? It’s not just curiosity. It’s biology. Evolution hates open loops. Te Dawkins Loop Richard Dawkins, in The Selfish Gene, argued that humans exist for one reason: To pass on our DNA. Once we’ve done that, nature starts shutting us down. Not out of cruelty — out of efficiency….