I have to remind myself and so should you because There’s something every traditional TV producer needs to hear, especially in this downturn, when more of us are looking to the creator economy for new opportunities – Jonathan Glazier
You’re already a creator.
You’ve been structuring formats, crafting emotion, guiding talent, and capturing attention your whole career.
The only thing that’s changed?
Where the audience comes from.
In TV, we used to make the show to fulfill a channel’s need —
Then let the channel find the audience.
The “billing” — the promo blurb — was written after the show was delivered.
It was an afterthought.
A box to tick.
Because the audience wasn’t our problem — it was the network’s.
But in the creator economy?
The billing is the product.
The title is the contract.
The hook is the show.
You don’t get to explain later.
You don’t get a promo team.
You don’t get forgiveness.
If the title doesn’t land, if the thumbnail doesn’t spark curiosity, if the hook doesn’t open a loop the viewer has to close — it’s over.
Not because your content wasn’t good.
Because your first line didn’t sell the need to watch it.
Here’s the shift:
In TV, we made the content and wrote the hook.
In the creator economy, we write the hook — and then make the content that delivers it.
Get the difference?
If not, you’ll struggle.
Because the algorithm doesn’t care about your credits.
It cares about whether you’ve triggered an ancient biological process: the need to finish what we start.
And that, my friends, is why…
You Have to Let the Dog Sniff
The hook is the sniff.
It’s the moment the loop opens.
It’s the point of no return.
If it’s not strong, clear, or emotionally loaded — the audience doesn’t enter the loop.
The dog doesn’t sniff. The brain doesn’t bite.
So don’t start with the script.
Start with the loop.
Write the title before the content.
Build the billing before the show.
That’s how you win in the creator economy — not by being more creative, but by understanding where the attention battle is actually won.
Let the Dog Sniff TV vs Creator Economy
The Most Overlooked Rule in Content Creation — And Why Evolution Depends On It
Opening:
Why do we watch one more episode?
Why do we need to know who wins, who lied, who got the rose?
Why does interrupting a dog mid-sniff feel like a personal violation?
It’s all the same thing.
It’s biology.
Evolution hates open loops.
The Dawkins Loop
Richard Dawkins, in The Selfish Gene, argues that humans exist for one reason:
To pass on our genetic material. That’s the job.
Once it’s done — we begin to break down.
Life begins the moment the loop opens.
Death begins the moment the loop is closed.
That’s how brutal — and beautiful — the system is.
We’re not just curious by nature.
We’re wired to complete things.
Sniffing for Survival
Dogs know this.
When they sniff, they’re not just exploring.
They’re tracking. Solving. Closing a loop their nose opened seconds ago.
Interrupt a sniff mid-process, and you’re not just annoying them — you’re breaking their biological narrative.
Humans? Same story. Different scent.
- A quiz show opens a loop: Can they win a million pounds?
- A dating show opens a loop: Will they fall in love or explode into chaos?
- A YouTube title opens a loop: Is this finally the trick to going viral?
- Even your inbox opens a loop when it says: “This One Mistake Is Killing Your Engagement…”
Our brains aren’t built for open questions.
They’re built to chase answers — until the loop closes.
Creating in the Loop Economy
Whether you’re a showrunner or a solo creator, you’re not just making content.
You’re engineering psychological contracts with your audience:
“Stick with me — I’ll close this loop.”
What’s changed in the creator economy isn’t the instinct.
It’s the speed at which the algorithm knows whether the loop was worth it.
Traditional TV waited for the overnights.
TikTok knows by lunchtime.
But the core question remains:
Did you let the dog sniff?
Did your content set up a promise worth chasing… and deliver the close?
Because if you did —
You don’t need ads.
You don’t need tricks.
You just need the loop.
TV vs Creator Economy
TV Producers: You Already Know How to Thrive in the Creator Economy — You Just Don’t Know It Yet
The biggest myth in the creator economy?
That you need to start over from scratch.
You don’t.
You just need to refocus your skills — and this guide shows you how.
🔍
Description:
The creator economy isn’t a fad.
It’s a full-scale shift in how content is made, distributed, and monetized.
If you’re a TV producer, you’ve been building formats, leading teams, telling stories, and delivering on briefs for years. Now? You just need to master the new language of algorithms, thumbnails, direct-to-audience marketing — and hooks that sell before the content even exists.
This 60+ page Creator Economy Playbook gives you a practical, no-fluff roadmap to:
✅ Understand the core structure of the creator economy
✅ Apply your existing TV skills to new monetization models
✅ Use crowdfunding and niche streaming to fund and launch projects
✅ Build audience-first strategies using social platforms
✅ Avoid legal pitfalls (copyright, IP, contracts) as you scale
✅ Learn from case studies of producers who’ve made the leap
Who It’s For: TV vs Creator Economy
TV producers, directors, development execs, and indie creators ready to build direct-to-audience brands without waiting for a green light.
Pricing :
Get it now for just £9.99
(Regular price: £14.99 – Limited-Time Launch Offer) – CODE – TV001
