Creator Economy Studio
This videos also appear on my Linkedin and Youtube Channels
Creator Studio: Wednesday 21st May
Perfection is Killing your Pilot
Perfectionism is killing your pilot.
This video is part of my Content Creator Studio for producers.
In TV, we’re trained to polish every frame — but when you’re self-funding, perfection needs a strategy. Forget the gloss. Nail the idea. This isn’t about high-end gear or flawless captions. It’s about proving your concept works. That it connects. Perfect your message. Show the spark. Use what’s in your pocket. Don’t just talk about it.
Show me.
#TVdevelopment #PilotSeason #ContentCreators #PitchTips #FilmmakingTruths
Creator Studio: Tuesday 20th May
Are Brands the New Broadcasters?
Broadcasters want viewers.
Brands want buyers.
If you’ve got a show idea, back catalogue, or even just a niche audience — a brand might fund you. But don’t pitch it like a TV show. Pitch it like a story that sells their product or builds their name. Specsavers backed a book club. A denture brand backed a talent show. IKEA almost backed a sitcom. Why? Because the idea aligned with the product. In this short, I break down what brands really want and how to turn your creative into something they’ll back. Part 2 of my 5-part series on new funding routes for producers. Follow for tomorrow’s video: How to self-fund the first chapter — and use it to raise the rest.
#CreatorEconomy #TVFunding #ContentStrategy #BrandPartnerships #Pitching
Creator Studio: Monday 19th May
Broadcast Money Is Gone: Why TV Producers Must Pivot Now
The traditional broadcast funding model is collapsing.
This video is part of my Content Creator Studio for producers.
If you’re a producer still chasing commissioner deals as your only revenue stream, you’re on borrowed time.
The good news? There’s a new playbook.
The creator economy isn’t just for influencers — it’s for IP owners, showrunners, and smart producers who know how to build an audience and a format.
In this video, I break down:
– Why legacy funding is drying up
– How to think like an IP-first producer
– What tools (like ChatGPT and YouTube) can do for your next pitch
– And why your phone is now your best development exec
It’s not about waiting to be picked.
It’s about building your proof of concept — fast.
#CreatorEconomy #TVDevelopment #IPOwnership #Showrunning #BroadcastPivot #ContentCreation #JGMStudio