Whether you’re a creator with a spark of an idea or a production company developing your next unscripted hit, I help shape raw concepts into structured, sellable formats. As a TV format consultant with over 40 years in global entertainment, I work with clients to develop original TV formats for broadcasters, streamers, and branded content platforms. From early-stage development and pitch decks to full format bibles and network strategy, I bring the structure, creativity, and insight that formats need to stand out and sell. Please Take a look at my story.
Pitch-Ready Formats. Global-Ready Thinking.
Award-winning format consultant helping creators and production companies turn ideas into sellable shows.
Why Great TV Ideas Still Get Rejected
Commissioners are flooded with pitches. What separates a ‘no’ from a ‘greenlight’ is structure, clarity, and knowing exactly how to sell the idea. Most formats fall apart in the pitch phase — not because they lack potential, but because they lack development.
What I Do (and How I Do It)
- Refine and shape raw ideas into structured TV formats
- Build or revise format bibles, pitch decks, and beat sheets
- Align the show with audience and network needs
- Coach you through the pitch process or deliver it on your behalf
- Consult on adaptations, pilots, and global market positioning
Full Credits on my Linkedin
Format Development Services
Format Clarity Session
Creators with raw ideas
60-min Zoom, structure mapping, format checklist
Pitch-Ready Format Development
Indies or producers in prep
3 sessions, format bible draft, deck, pitch flow
Ongoing Format Consultancy
Production companies
Retainer-style support across multiple projects
Formats That Got to ‘Yes’
- I Can See Your Voice Singapore: Format adaptation and local gameplay flow
- The Big Spark: Original IP creation and pitch deck
- Good Game Asia: Story structure, adaptation.
- Sadeem.com: development and original IP
- Asia’s Got Talent: creative development, localisation, executive producer, director
Your Format Deserves to Be Seen
Let’s turn your idea into something networks understand, viewers love, and buyers want. Whether you need guidance from the first slide or help reworking a half-baked pitch, I can help.