Creator Economy 101

Welcome

The creator economy is transforming how we share ideas, build businesses, and connect with audiences. Whether you’re a freelancer, founder, creative professional, or someone pivoting out of traditional media, this is the space where opportunity is growing fast—and there’s room for you in it.

This could be your “Pivot” as the “More for Less” economics of HETV bite, more of us will be turning to the Creator Economy.

There’s a buzz about the creator economy and the predicted growth. It is an ideal area for freelancers in TV to look for work, the pivot. We are not talking about starting a YouTube channel or becoming the star of a prank video. Many influencers and content creators who become successful employees, editors, production managers, camera teams, and audio graphic designers. It is an economy, a business, and it’s set to grow. And this is where you can follow and find out all about it.

With HETV creating a less for more culture more of us will be turning to the creator economy in the next chapter of our industry. This nis a good place to find support news and guides as you embark on that journey.

This is your starting point, a useful pivot from HETV.

This blog series breaks down the essentials: what the creator economy actually is, how people are making real income from content, and how to turn your own knowledge or creativity into valuable, engaging formats. No hype, no jargon—just practical insight from someone who’s made TV for decades and now builds tools and strategies for modern creators.

You don’t need to go viral. You don’t need a fancy camera. What you do need is a clear sense of what you’re offering, who it’s for, and how to deliver it in a way that works. That’s where format thinking, storytelling, and strategic content creation come in—principles I’ve used in TV that now work even better in the creator economy.

Every post in this series is short, clear, and designed to help you take action. Whether you’re just exploring or ready to build your first product, you’ll find frameworks and examples you can actually use.